"I always thought you needed a million followers, or a hundred thousand followers, to make money on social media," Barclay told Insider. She told Insider that she charges brands upwards of $154 for an in-feed Instagram post. Seven influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.įor instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers. Many Instagram influencers get paid with less than 10,000 followers. The good news is, there's no strict minimum. With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money? Learn how much 7 Instagram nano influencers earn and how they built their businesses.Nano and micro influencers have gotten attention from marketers because of their engaged audiences.Many Instagram influencers start to make money with under 10,000 followers.
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